Technology Annotated Bibliography Example | Topics and Well Written Essays - 250 words

Technology - Annotated Bibliography Example The article entails a strategy for increasing the applications of NII technology. The article recognizes the role of South-East  Asia  Regional  Office in offering leadership on health matters. Moreover, the article notes that the South-East  Asia  Regional  Office analyzes evidence-based policy options and offers technical support to countries and monitors health trends across the globe. U.S. Department of Health and Human Services. (2014). Health Communication and Health Information Technology. Retrieved from: http://www.healthypeople.gov/2020/topics-objectives/topic/health-communication-and-health-information-technology?topicid=18 The article argues that health communication and health information technology play a fundamental role in health care delivery, public health, and shaping our opinion on health. The source seeks to prove that health communication strategies and health information technology can enhance population health outcomes, health equity, and health care quality. The source is important and reliable since it depicts the significance of health communication and health information technology on health sciences. The source relies on secondary sources to support its arguments. The article establishes how advancements in mobile and wireless technologies support mHealth that has the potential to transform global health care delivery. The article seeks to determine the status of mHealth in U.N member states. The article derives the advancement of mHealth and its impact on healthcare delivery. The source is important and reliable since it addresses the impact of technology in health sciences and medicine. The source relies on a survey of four aspects and fourteen categories of mHealth to derive its findings. Lasker, R., Humphreys, B., & Braithwaite, W. (2006). Making a Powerful Connection: The Health of the Public and the National Information Infrastructure. Retrieved from:

Attendance Monitoring System Essay Example for Free

Attendance Monitoring System Essay The system tracks the performance of employees regarding their attendance on a daily basis. 1. 2 System Overview Attendance Monitoring System provides a foolproof solution using fingerprint authentication with the use of a Barcode Scanner for input and affiliated with payroll ystem and human resource development system and provides efficient reports of the company.. The system records details such as arrival and departure of employees besides monitoring their attendance on a daily basis. 1. 2. 1 System Description Attendance Monitoring System takes input in a barcode scanner to collect and process data. Attendance monitoring system will provide the needed data for the payroll system for the deductions of the employee to be process. It provides reports of the DTR, the absences, and the leave of the employee. 1. 2. 2 System Organization Attendance Monitoring System has a barcode scanner that takes the input of the employee in barcode id. The system will monitor the daily, monthly, yearly record of the employees absences, leaves, and DTR. It computes for the late of the employee for the deductions. 1. 3 Project References http://www. digitscorp. com/insight/attendance-and-time-monitoring-system. html   http://www. bioenable. co. in/fingerprints_software_development_kit. htm   http:// www. aryah. net/TAMS. htm 1. 4 Glossary Provide a glossary of all terms and abbreviations used in the manual. If it is several pages in length, it may be placed in an appendix. 2 MANAGEMENT OVERVIEW The subsequent sections provide a brief description of the implementation and major tasks involved in this section. 2. 1 Description of Implementation This section provides a brief description of the system and the planned deployment, installation, and implementation approach. * The Attendance Monitoring System will be implemented along together with the Human Resource Development Information System and Payroll System, in which it can operate as a single software. 2. 2 Points of Contact In this section, identify the System Proponent, the name of the responsible organization(s), and titles and telephone numbers of the staff who serve as points of contact for the system implementation. These points of contact could include the Project Manager. Program Manager, Security Manager. Database Administrator, Configuration Management Manager, or other managers with responsibilities relating to the system implementation. The site implementation representative for each field managers and staff with whom the implementation must be coordinated. 2. 3 Major Tasks This section provides a brief description of each major task required for the implementation of the system. Add as many subsections as necessary to this section to describe all the major tasks adequately. The tasks described in this section are not site-specific, but generic or overall project tasks that are required to install hardware and software, prepare data, and verify the system. Include the following information for the description of each major task, if appropriate: What the task will accomplish   Resources required to accomplish the task Key person(s) responsible for the task Criteria for successful completion of the task   Examples of major tasks are the following:   Providing overall planning and coordination for the implementation   Providing appropriate training for personnel   Ensuring that all manuals applicable to the implementation effort are available when neededProviding all needed technical assistance Scheduling any special computer processing required for the implementation   Performing site surveys before implementation Ensuring that all prerequisites have been fulfilled before the implementation date Providing personnel for the implementation team Acquiring special hardware or software Performing data conversion before loading data into the systemPreparing site facilities for implementation 2. 4 Implementation Schedule In this section, provide a schedule of activities to be accomplished during implementation. Show the required tasks (described in Section 2. 3, Major Tasks) in chronological order, with the beginning and end dates of each task. 2. 5Security If appropriate for the system to be implemented, include an overview of the system security features and requirements during the implementation. 2. 5. 1 System Security Features In this section, provide an overview and discussion of the security features that will be associated with the system when it is implemented. It should include the primary security features associated with the system hardware and software. Security and protection of sensitive bureau data and information should be discussed, if applicable. Reference the sections of previous deliverables that address system security issues, if appropriate. 2. 5. 2Security During Implementation This section addresses security issues specifically related to the implementation effort, if any. For example, if LAN servers or workstations will he installed at a site ith sensitive data preloaded on non-removable hard disk drives, address how security would be provided for the data on these devices during shipping, transport, and installation because theft of the devices could compromise the sensitive data.

Global market strategy for LOréal

Global market strategy for LOrà ©al The word globalization came into limelight in the 80s. Now in 21st century this has become a household name. Some analyst says that this will swallow whole small and mid cap companies but as my perception the whole concept of globalization has changed the scenario of the world. No one have to fear in this scenario. Everyone has a market to trade in. The world has become a single market. The only thing is the survival of the fittest. If you have to survive then you will have to fight. Otherwise you will be thrown out of the market. With the help of globalization many small and mid cap companies have become multibillion dollar enterprises. This has created a whole new trend of entrepreneurship .Now everyone want his share in the business world. Lots of opportunities are opening. Above all, LOreal, the worlds largest cosmetic and beauty company is doing an extraordinary work .LOreal is the one of that kind of company, which is taking full profit of globalization (LOreal: The Beauty of G lobal Branding (intl edition)). As we all now, every coin have two sides, same goes with globalization. It is opening new market, new opportunities, with these it is also bringing new challenges. Because every country has different culture, different government rules and many more factor. So management has a large burden for expanding business. But business is not about only expanding business; it should also be profitable (Strategy Analysis of LOreal). Otherwise there is no need of expansion. So every company has a tough task in maintaining a balance between growth and profit. Also in newer market there are local competitors, who get a lot of subsidies, this makes business worst competition. Also there is a challenge of making a relationship with customers. Customers should feel about products. Product range should be also large, because market is full of different kind of customers. Every customer has a different taste, and to satisfy all of them is a very tough task. There also genre problem, youth like far diff erent thing than older people and middle aged people. The product also should be a household name, like when we go to buy a cold drink we dont ask shopkeeper to give any cold drink. We say them to give either PepsiCo or coke product. This same goes to LOreal, which has now become a household name in many new emerging marketing many countries, where LOreal have started its business has become leader of that market or it is climbing the leader of success too fast. There is a very bigger problem regarding the globalization for the companies about the suitability of the products in new markets. Every country is diversified. Environment and conditions are too different. So product suitability is very important for a global company. These all make research and development section very important for any MNCs. It is like backbone of a company. If any company has to survive in newer market then RD is a very key factor for a company. LOreals RD part is too much smart and innovative. LOreal is leading the market with its new range of product for all genres, all environment. Innovation is very important in todays market. Since every company is coming with a whole new range of products so to survive in market any MNC should be one step ahead from its competitors. LOreal is leading at this front also .Nanotechnology is a key sector now for whole world .it has the largest number of innovation to come in future. Every product is shrinking. It has also touched cosmetic industry. LOreal is the top Patent holder in United States and leading this industry from front. About LOreal LOreal group is the largest cosmetics and Beauty Company of the world in terms of both shares and sales. It has registered office in the city of fashion i.e. Paris and the head office in Paris and Clichy, France .Its area of business spread in the field of cosmetics and other beauty and makeup products both for men and women. LOreal is mainly concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care. LOreal also has a wide interest in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States. The idea of LOreal came to mind of a young French chemist Eugene Schuler when he developed a hair dye formula called aureole in 1907 and sold it to local Persian hairdressers after self formulating and manufacturing the product. In 1909, he registered his company as the societal franquise de teintures inoffensives pour cheveux, translated as the safe hair dye company of the France which later came as what is now known as one of the best brands of the world i.e. LOreal (Reddy, 2010) LOreal has 23 global brands with a total gross revenue of $17.5 billion 2009 and $19.5 billion in 2010 and a total profit of $2.4 billion dollar in 2010 which is considered as a very remarkable achievement. Main stock holders of the company are Bettencourt family which holds around 31% of the total shares, nestle which holds around 30%, 2.4% by treasury shares and 36% are publicly traded shares. The current scenario of the global trade between different countries refers to the situation where it is clarified that no country can be independent in terms of economics, or in other words every country is becoming interdependent on each other. The trade between countries is increasing day by day as one country is dependent on another country for satisfy their needs and demands for different products like almost every country in this world is making trade relations with the gulf countries for satisfying their needs for fossil fuels as fossil fuels like patrol and diesels is of immense use in many industries like the automobiles industry, aircraft industry, machinery, almost everywhere. Therefore it is very important to maintain good economic and trade relations with the other countries if a country wants to survive in the global market. LOreal for ex. had increased the scope of trade throughout almost every country of the world, LOreal has to face many problems in the meanwhile like there are many countries who doesnt allows trade relations so flexibly like for ex. Japan had a trade policy that doesnt allows the USA to sell much of their products while they are selling their products to the USA, there are many countries in the world that doesnt allows flexible and open trade relations. The company is facing both tariff and non-tariff related issues in doing trade with the countries, fortunately for LOreal tariff problems had been reduced to a record level but the trade barriers are still one of the major problem that hinders in the way of making trade relations to other countries. Previously LOreal was concentrating on selling its products and doing business deals with countries like Western Europe, United States, and Japan as the market in these countries was very much open for foreign trade and there were not many opportunities for the company to trade, but nowadays as the concept of globalization is spreading around the globe, countries like Latin America, India, china, Russia, Asia, eastern Europe, and Africa are emerging as the major players of the market and is considered the economies that is likely to be the major economies of the world in future, these countries are continuing to open its trade with outside countries and offering policies which are very attractive for companies of different countries. Likewise LOreal is taking advantage of the open market and the concept of globalization and is opening its retail stores in many countries of the world including India and china which are considered the fastest growing economies of the world. This policy adapted by the company is not only helping them in trade with other countries and spread its business across the globe but also giving a firm advantage to peoples of different countries as well as benefitting them with the best technology of different economies. As the consumer now has a very large range of products to chose from, and this is giving LOreal a good competition while increasing its market shares in the global economy. With the introduction of the world trade organization (WTO) the open trade between countries had went up at a record breaking speed in terms of economics and had opened gates for trade among countries. And after the introduction of general agreements of tariff and trades (GATT), LOreal had increased participating in maintaining close economic relations with other countries and also opening their franchises in different countries. LOreal had developed a global management committee for foreign trade as well. After the introduction of the WTO, LOreal had also introduced new products and brands as well under the tag to increase the interest of peoples in the brand. Global marketing strategy As I stated in my introduction part, I shown that globalization is very important in todays world. So for every company there should be a good global marketing strategy. Here are some of the examples of global marketing strategy of LOreal. The four major strategies consists of four Ps i.e. product, price, place, promotion product This is the one of the most important part for marketing strategy for loreal to trade in countries which have all together a different economy. LOreal has five worldwide research and development centers: two in France, one in the U.S. New Jersey; one in Japan Kawasaki, Kanagawa Prefecture; and in 2005, one was established in Shanghai, China. A future facility in the US will be in Berkeley Heights, New Jersey. In 1920 the company has only 3 chemists and now it is reaching the peak with a sum of 2000 chemists. Five worldwide research and development centre shows how much dedicated team is of LOreal to fulfill customers satisfaction and make sure what should be the product variations according to the countries. The production and marketing of product Research and Development part has also a lot of cultural problems. Many countries have liberal government and liberal media. But in many part of the world research for new products according to the environment are a sensitive area for LOreal to look for. Like in America group of protestors from the NGO nature watch protested to Company that it continues to test new ingredients on animals without proper measures. So there should be research in proper manner so there should be no protest as it deviates the consumer mind. Ultimately the company has to suffer the revenue with a loss. Moreover selecting a product to sell according to countries is a much bigger task for both the production department and the research and development department. price LOreal has spread its reach in 130 countries and trying to spread it more. It is necessary to expand area to become global and company is best at it. LOreal has 23 global brands which make it a versatile company for all consumers. Large coverage is not of worth if there is not profit. And company is waving flag at this corner, in 2009 it had total revenue of 17.5 billion dollar and in year 2010 it reached to 19.5 billion dollar with increase in net profit. Increase in profit and revenue in this competitive condition is very fruitful for country. But the major emphasis of LOreal is on selecting a price band for all the products which LOreal deals in countries like consider the Asian continent, in Asian continent the price band for products is selected in the range of moderate to low price depending on the country and in the united states the price band for products is very high from the perspective of the Asian continent. So the pricing structure should be the major factor that should be kept in mind and also considering the quality that LOreal delivers. place It has 64,600 employees worldwide. This big dedicated and intelligent team Of LOreal makes operation successful of company and delivers best product to consumers. With large number of human resources also come a lot of problems. Like Problems related to wages and many other issues are painful for any company. But LOreal is handling this very well with no any employee problem that is picture perfect case for LOreal. LOreal has a very good employee base which is very highly qualified as their training methodology is very good, LOreal picks up their employees from the country itself within which they are trading. LOreals strategy changes place to place for ex its strategy of trading in the Asian continent is very much different as that of the European continent and the north American continent as the peoples of the European continent and the north American continent is very much obsessed with the lifestyle and other things but the peoples of the Asian continent is not so obsessed and not so much interested in the lifestyle products like cosmetics and hair products. That is why LOreal has a totally different strategy depending on places they are trading in. promotion To increase market cap sharply, acquisition is so important. So in March 2006, company bought The body shop in 652 million. And thereby promoted themselves among various countries where the companies that LOreal acquainted trades. These acquisitions increased the brand value of LOreal too much. This is good for global strategy of company also company is searching for new fresh opportunities to acquire new few good companies. LOreal is also serving society in many ways .This part is also important in global marketing since these things attaches customers to the company. Company is encouraging an outstanding researcher every year for scientific progress with LOreal-UNESCO Awards for Women in Science. It also organizes LOreal Brainstorm every year with prize money $10000 for students in 43 countries. Thus delivering a message of a company with human values, this helps in promoting themselves around the globe as a descent companies and thus help LOreal to promote themselves and trade healthy business across the globe. These society serving cause make a good relationship with customers also the tag line is important. The companies is changing it as per customers initially the slogan was because Im worth it now has been changed to because were worth it. The shift of us from I makes customer feel nearer. This is best for the company, since company faithful customers are heart of the company. According to the concept of globalization, a company which is guided by and run on the global marketing orientation or philosophy is generally referred to as a global company and so is LOreal a global company according to the concept. The global market analysis says that LOreal should have to focus on a standardized marketing strategy that can be implemented across the boundaries. Global strategies for different continents Asian continent Consider for ex Asia, most of the countries in the Asian continent are developing countries like India, china, Indonesia, and sri lanka etc. the economies of these countries are considered developing. And in the future these countries like India and china promises to be a fully developed and one of the biggest economies. And moreover India is one of the hot spots for global cosmetic players like LOreal. Therefore LOreal needs to definitely look upon to the pricing strategies and product specifications in great details; moreover there are some more objectives that LOreal need to look upon to improve their business in India. LOreal has various strategies and concerns that needs to be sharpen, LOreal is focusing on to adopt local culture for the development and promotion of their product in the Asian subcontinent. The major business of LOreal in the Asian continent is divided in two parts first in the developed countries like Japan, Singapore, and UAE etc. and second in the developing countries that majorly includes India and china. LOreal is having a very good strategy for selling their products in the European continent. As the peoples of the Asian continent is not so obsessed with the premium products and is satisfied with simple daily use products of LOreal, therefore LOreal is having emphasis on only selling their regular use products in the Asian continent and not very much obsessed with selling their premium products in the Asian continent. Therefore LOreal is developing strategies for trading in these countries, for e.g. take India for consideration, LOreal is going local on all levels for trading in India, as they have a totally different pricing structure for the peoples of India plus they are having an Indian brand ambassador for promoting their brand in the country. These strategies are enabling LOreal to improve their trading in the Asian continent. The major thing that LOreal is focusing right now is the promotion of their brand on a grand level so that they can trade with more and more countries of Asia. Loreal in India LOreal entered into the India market in the year 1997 in order to capture the loophole in the hairdressing industry in the country as there was not a sniff of structure in this industry. At present the hair industry of the country has Rs. 200 Crore business and LOreal is the market leader in the hairdressing industry in the country. LOreal professional products are very well known in the country and the company spends a big amount of the manufacturing into the research and development of the products. The main strategy on which the company works in India is that it skims top 100 cities of the country and created largest salon bases which contribute around 40 percent of the total revenue by LOreal. Many of the competitors in the country try to follow same strategies but could not reach the same level (LOreals success story in India, 2005). European continent As European continent is the base and the major market of LOreal therefore LOreal is focusing more and more on trading in the European continent that includes majorly Paris, England, Germany, and the Italy. These countries i.e. Italy and France are considered as the fashion capital of the world and as LOreal is based in the France therefore the major emphasis of LOreal is to deliver best in quality products for the peoples of the European continent so as to earn customer satisfaction and also to promote them. The major emphasis of LOreal is to make a firm base in the European cosmetics market and the pricing structure of LOreal is also of premium category in the European market as the peoples of Europe is considered rich and wealthy in terms of economy and moreover the lifestyle of the peoples in the European continent is such that LOreal can make at most advantage of that in terms of sales and promotion. According to figures the European continent is the biggest consumer of the products made by LOreal. The main advantage that LOreal enjoys of trading in the European continent is that the culture of the peoples of the European continent is very advanced and they could pay whatever it takes for a cheerful and healthy lifestyle. Not only the women but mans are also very much obsessed about the living lifestyle in terms of looks and presentation. LOreal is having a lot of consumers for the consumption of their premium products in the European continent therefore they have no need to change strategies to deal on the premium products in the European continent. LOreal is getting a very good competition from other brands in this field, therefore they needs to focus on their pricing and promotional strategies to trade in the European continent. LOreal in Italy In order to get success in the beauty product sector, LOreal employed more than 2000 employees and got more than one billion Euros. Company created several offices all around the world. The problem with the directors of Loreal in Italy was to manage the information as there was not effective flow of information and also decision making in the company was poor. In order to give a dramatic impact on the productivity of LOreal in Italy, management of the company proposed a better management of the email and improvement in access to the corporate data in order to improve the informational flow and decision making of the company so that the productivity of the company could be better. This was the main strategy played by LOreal in Italy (Lano, 2008). North American continent Like the European continent, the peoples of the north American continent is also very much obsessed about their looks and presentation, therefore LOreal has a very good chance to trade in this country and that is what LOreal is doing for past many decades, the major consumers of LOreal in the north American continent is from the united states of America and the Canada. As the United States of America is the biggest economy till date therefore LOreals business is blooming in the states. The major states of the USA such as New York which is one of the fashion capitals of the world and the Las Vegas and the Los Angeles which is considered as one of the most happening cities of the world where people is highly obliged to fashion, LOreal has the biggest market in the US after the European countries like France and Italy. LOreal is also facing a great challenge from other major competitors of the USA but still they are finding themselves at the top of the list because of their policies of products, promotion and pricing according to the place. The peoples of the north American continent can afford premium products therefore the main source business of LOreal in the north American continent is the premium products unlike the Asian continent where people are not very much interested in the premium products. The peoples of the North American continent mainly youths are very much impressed with the products offered by LOreal, and the pricing structure of the products of LOreal is also very nominal in these countries therefore people are keen to use these products. LOreal in US LOreal success in US mainly depends on the anti aging cream which has been launched in recent time in the country. It is predicted that future success of LOreal in the country mainly depends on this product by LOreal. Main reason behind this is that anti aging skin care cream has the marketing leading growth in the country and there is more and more number of competitors emerging with this product in the market. Hence, it has become necessary for the company to keep a real focus on the anti aging cream segment. Skin care segment in US is heavily competitive and hence LOreal research team is trying to maintain its share in the market of 13.5 percent and is not focusing to increase the share (Pitman, 2010). LOreal in Mexico In order to get success in the beauty industry in Mexico, LOreal Mexico has chosen Digimind for the marketing and intelligence need for the company. Company mainly focuses on the innovation and creating a large customer base with new and successful product line for the customers. In Mexico, LOreal has been one of the leading cosmetic companies and has a real quest for the innovation and excellence. Digimind has been hired by the company which is considered as one of eh most profitable company since its inception and has a constant growth rate of 50 percent (LOreal Mexico trusts Digimind for its Competitive Intelligence system, 2010). Oceania Oceania includes countries such as Hawaii, Philippines, and some minor islands such as Bonin Islands etc. The trading links of LOreal is not so much in these countries but it is increasing day by day since the concept of globalization is introduced, LOreal promises to have a very good trade in these countries in the future as the trade of LOreal is growing. The major product that is consumed in these countries includes sunscreen and other products like body lotions and other sun blocking creams. The strategy of LOreal to deal in the Oceania subcontinent is quite different from what we have discussed earlier. The pricing structure of the products of LOreal is very much in accordance to the needs and demands of the peoples of the Oceania subcontinent. The Oceania subcontinent is still to be explored by LOreal and LOreal is promised to do a good trading business in the subcontinent as the needs of peoples in this subcontinent is shifting from mere sun screen to other products offered by LOreal. Understanding of different cultural distinctions for international market The knowledge of different cultures is very important for LOreal in order to make a firm base in the market of any country. The different factors that are very important for LOreal to look upon are: The effect of culture of the country is one of the major aspects that LOreal needs to look upon as cultural factors like whether the country is agriculture based or industry based country had a direct impact on the survival of the company in the targeted country, the understanding of the cultural variations is also very important for any company in order to make business and forming a firm base for their products in an economy. The success of any multinational company or a specific product depends very much on the purchasing power of the peoples of that country and also the effect and success of the product in the country. For ex. LOreal is having a different pricing structure for different country and also the product specification changes according to the culture for e.g. the product used in England may be of no use in Asian country and vice-versa. Therefore before making a trade with any organization or country it is very important for LOreal to check out the feasibility of the pr oduct in that country and the end user. Effect of geography is also a very important factor that should be kept in mind while trading with any country. For LOreal especially this factor is of immense importance in deciding the feasibility of trade with the country because there are many things that should be kept in mind while doing any trade within any country like checking out the feasibility of the transportation and goods to places like countries in which terrains are very rocky and full of mountains and plateau it is very hard for LOreal to transport its products through any mode of road and by air if there is not an efficient air transport services in the country, though it is easy for the storage of cream and related products in such type of areas in which the temperature are low. On the other hand if the road transport system is good in some place then there is a possibility that the place lies in a tropical region where the temperature is very high therefore it would be very difficult for the company to have a pro per storage at a low temperature. Therefore feasibility of the trade in geography like this should also be considered (Wahlen, 2006). Technology and economics should be considered while having a trade between any countries. I.e. the project manager who is working on to check the feasibility and the trade chances with the country should also see if the country have enough technological advancement so that they can store and produce their goods at the place itself i.e. constructing a manufacturing unit rather than importing the product from the head manufacturing unit in the parent company. Thus this is very important for LOreal to make sure if the companies to whom they are going to make trade relations are equipped with advanced technology so that they can produce the products in the quantity they want to without having many problems. Another important thing that should be kept in mind is the economic condition of the country i.e. the company has to be made sure that if they are investing some money in a project of establishing a business in a country than they are getting enough returns in turn, and that could onl y be defined by the economic condition of the country like in the western European countries like France and England and in the united states where the economy is very solid and established it is very easy to LOreal to have a better customer base, and likewise LOreal can invest much money in the developing countries like India, china or Latin American countries where the lifestyle of peoples is enhancing and peoples are more keen to use products that are considered luxury and of a very high quality. Another major point that LOreal should kept in mind while doing trade within any different country is the political economy of that country i.e. the policies of doing trade within that country like for e.g. the united states are having a very open trade policy which allows any company to trade within the country without having much restrictions of trading, but in some countries like the china and Japan who is not so open in terms of open trading and lays emphasis on selling their own country made products rather than supporting some foreign brand, therefore it would be very difficult for LOreal to have a business base in these countries, and in countries like India which is a developing economy and which allows trading without having much restrictions and peoples of whom are developing with the developing economy with change in the lifestyle (Comezz). Therefore the major things that should be kept in mind for LOreal while doing business in the global market according to the very concept of globalization is to form an effective global strategic team for defining the trading policies to work in any country, the globalization strategy should comprises of major factors like cultural differences, economic policies of the country etc. moreover the changing lifestyles of the peoples and the rapidly changing economies should also be kept in mind

Sons and Lovers as Bildungsroman Essay -- Lawrence Sons and Lovers Ess

Sons and Lovers as Bildungsroman      Ã‚  Ã‚  As a twentieth century novelist, essayist, and poet, David Herbert Lawrence brought the subjects of sex, psychology, and religion to the forefront of literature. One of the most widely read novels of the twentieth century, Sons and Lovers, which Lawrence wrote in 1913, produces a sense of Bildungsroman1, where the novelist re-creates his own personal experiences through the protagonist in (Niven 115). Lawrence uses Paul Morel, the protagonist in Sons and Lovers, for this form of fiction. With his mother of critical importance, Lawrence uses Freud’s Oedipus complex, creating many analyses for critics. Alfred Booth Kuttner states the Oedipus complex as: â€Å"the struggle of a man to emancipate himself from his maternal allegiance and to transfer his affections to a woman who stands outside the family circle† (277). Paul’s compromising situations with Miram Leivers and Clara Dawes, as well as the death of his ... ...293-294. Kuttner, Aldred Booth. â€Å"Sons and Lovers’: A Freudian Appreciation.† The Psychoanalytic Review. 3 (1916): 295-317. Rpt. In TCLC, Ed. Dennis Poupard. Vol. 16. Detroit: Gale, 1985. 277-282. Lawrence, D.H. Sons and Lovers. New York: Barnes & Noble, 1996. :Niven, Alastair. â€Å"D.H. Lawrence.† British Writers. Vol. 7. 1984. 87-126. Spilka, Mark. The Love Ethic of D.H. Lawrence. (1955): 244. Rpt. In TCLC. Ed. Dennis Poupard. Vol. 16. Detroit: Gale, 1985. 289-293.

Female Education Essay

Napoleon once said â€Å"Give me an educated mother and I will give you an educated nation. † This statement is enough to prove the importance of female education. Allah has created both man and woman equally. They are like the two sides of a coin. One is incomplete without the other. So, education cannot be the only possession of a single class or sex. Rather, it should be imparted equally to both men and women. Our religion has also made education compulsory for all. In the past, our women folk were confined within the four walls of home. Parents did not allow them to receive education and to participate in any outside work. Early marriage, religious misinterpretation and the narrowness of our outlook were mainly responsible for this. Parents thought it waste of time and money to educate their girls. They did not understand that if girl children were educated they could be as competent as male children. As our women folk constitute almost half of our total population, no real development is possible keeping them uneducated. On the other hand, an educated mother plays a very important role in making and shaping the character of her children. She knows well how to bring up her children, to educate them and to make them worthy. In domestic life, she can also extend her helping hand to her husband. So, there is no alternative to female education. It is a matter of great delight that women have started to come out of their cocoons. Being educated, they are joining a wide range of professions. They have been able to prove their abilities. So, the disadvantages of early marriage and religious misinterpretation must be removed. Our outlook about women must be changed. More schools and colleges for girls should be set up to spread female education. Recently the scenario of female education has started to change. Many socio-economic factors are responsible for this change. All possible facilities of female education have been extended. Education for girls up to degree level has been made free with a monthly stipend. This encourages them to continue their education. We should remember that only educated women can change the picture of our society. So, all of us should come forward to spread female education. The overall state of female education in Bangladesh is not yet satisfactory. In the past, women were in the boundary of their houses. They usually spent their time doing their household chores. They were deprived of education. But the situation has been changed now. Now-a-days, they are admitting into schools, colleges and universities. The rate of literacy in our country is about 60% whereas female literacy is about 40%. Female education is necessary for getting an educated nation. Because, an educated mother can give an educated nation. There are many advantages of female education. A child will never remain illiterate if his/her mother is educated. An educated woman can play various roles in the family. She can impart himself in different business and jobs. As a result, she can contribute to the family income. However, government should do something more to educate the female. â€Å"No need girl’s education, they are born only for taking care of their families†- this idea was stereotype in the early past of Bangladesh. The birth of a boy child was a blessing for the parents and a girl child was like a curse. It is a surprising matter that a girl child also comes like a boy child from mother’s womb and father’s blood but still that child is unexpected to her parents. In reality, a father and mother can never hate their children. Actually, the society made the rule to neglect the girl children. As Bangladesh is considers as a Muslim country, most of its population are Muslim. The Bangladeshi people thought that their religion had ordered them to keep their women and female children inside the house and keep them in safe. As a result, the parents always wanted a male child to earn for the family and protect their old age. From a theological research, it has found that the beliefs which were followed by our ancestors were based on wrong concepts. The holy books actually suggested keeping women in safe, not to confine them into four walls where they do not have any liberty. These books also suggested that a woman can even participate in the warfare if she is able to protect herself. Very slowly but the people started to change their mentality when they were becoming educated and started realizing that it was useless to achieve success without women as a mother is the first teacher of a child. If a mother is illiterate there is much possibility that the child will be uneducated. To cure this problem, Begum Rokeya, the pioneer of giving the light of education to the Muslim Bengali girls. This social movement of educating girls was very slow and at that time people were against of this blessed work. She kept patience and opened a girls’ school. She made people to understand about the benefit of the girl’s education by giving the religious points. Though it took time to convince people, it worked. People understood the necessity of the girls’ education and started sending their daughters into the school. This idea was so effective because a nation can have more achievements if the entire nation works together for success, not the half of the nation. The government also realized that this is an innovative idea and so the†¦ It is the height of selfishness for men, who fully appreciate in their own case the great advantage of a good education, to deny these advantages to women. There is no valid argument by which the exclusion of the female sex from the privilege of education can be defended. It is argued that women have their domestic duties to perform and that, if they were educated, they would bury themselves in their books and have little time for atten ding to the management of their households. Of course, it is possible for women as it is for men to neglect work in order to spare more time for reading sensational novels. But women are no more liable to this temptation than men and most women would be able to do their household work the entire better for being able to refresh their minds in the intervals of leisure with a little reading. Nay, education would even help them in the performance of the narrowest sphere of womanly duty. For education involves knowledge of the means by which health may be preserved and enable a mother to consult such modern books as will tell her how to rear up her children into healthy men and women and skillfully nurse them and her husband, when disease attacks her household. Without education she will not be averse to listen, with fatal results, to the advice of superstitious quacks that pretend to work wonder by charms and magic. But, according to higher conception of women’s sphere, women ought to be something more than a household drudge. She ought to be able not merely to nurse her husband in sickness but also to be his companion in health. For this part of her wifely duty, education is necessary, for there cannot be congenial companionship between an educated husband and an uneducated wife who can converse with her husband on no higher subject than cookery and servant’s wages. Also, one of a mother’s highest duties is the education of her children at the time when their mind is not amenable to instruction. A child’s whole future life, to a large extent, depends on the teaching it receives in early childhood and it is needless to say that this first foundation of education cannot be well laid by an ignorant mother. On all these grounds female education is a vital necessity. Gender inequality in education is extreme. Girls are less likely to access school, to remain in school or to achieve in education. Education helps men and women claim their rights and realise their potential in the economic, political and social arenas. It is also the single most powerful way to lift people out of poverty. Education plays a particularly important role as a foundation for girls’ development towards adult life. It should be an intrinsic part of any strategy to address the gender-based discrimination against women and girls that remains prevalent in many societies. The following links will further explain the necessity of girls’/women’s education. Education is a right Cultural changes Better health and awareness Poverty reduction Education is a right Everybody has the right to education, which has been recognised since the Universal Declaration of Human Rights (UDHR) in 1948. The right to free and compulsory primary education, without discrimination and of good quality, has been reaffirmed in all major international human rights conventions. Many of these same instruments encourage, but do not guarantee, post-primary education. These rights have been further elaborated to address issues like quality and equity, moving forward the issue of what the right to education means, and exploring how it can be achieved. As a minimum: states must ensure that basic education is available, accessible, acceptable and adaptable for all. (4A scheme) The right of girls to education is one of the most critical of all rights – because education plays an important role in enabling girls and women to secure other rights. Cultural changes Cultural and traditional values stand between girls and their prospects for education. The achievement of girls’ right to education can address some of societies’ deeply rooted inequalities, which condemn millions of girls to a life without quality education – and, therefore, also all too often to a life of missed opportunities. Improving educational opportunities for girls and women helps them to develop skills that allow them to make decisions and influence community change in key areas. One reason for denying girls and women their right to an education is rarely articulated by those in charge: that is their fear of the power that girls will have through education. There is still some resistance to the idea that girls and women can be trusted with education. Education is also seen in some societies as a fear of change and now with globalization, the fear becomes even greater- fear to lose the cultural identity, fear of moving towards the unknown or the unwanted, fear of dissolving in the many others. Better health Basic education provides girls and women with an understanding of basic health, nutrition and family planning, giving them choices and the power to decide over their own lives and bodies. Women’s education leads directly to better reproductive health, improved family health, economic growth, for the family and for society, as well as lower rates of child mortality and malnutrition. It is also key in the fight against the spread of HIV & AIDS. Poverty reduction Educating girls and women is an important step in overcoming poverty. Inequality and poverty are not inevitable. â€Å"The focus on poverty reduction enables the right to education to be a powerful tool in making a change in the lives of girls and women. Poverty has been universally affirmed as a key obstacle to the enjoyment of human rights, and it has a visible gender profile. The main reason for this is the fact that poverty results from violations of human rights, including the right to education, which disproportionately affect girls and women. Various grounds of discrimination combine, trapping girls in a vicious downward circle of denied rights. Denial of the right to education leads to exclusion from the labour market and marginalisation into the informal sector or unpaid work. This perpetuates and increases women’s poverty. †

Rosewood essays

Rosewood essays In Levy County, FL, blacks and whites live uncomfortably but serenely beside each other in the towns of Sumner and Rosewood. The movie starts out by showing the very clean town of Rosewood, FL. In the beginning they show the Rosewood First A.M.E. Church, a for sale sign for 5 acres of land to be auctioned off on January 1, 1923 (New Years Day) by J. Bradley, Prince Hall, No. 6 which is the school for black children, different houses, farms, and the Carrier house. The movie also shows the train station in Rosewood where Sarah Carrier and her grandson are selling fruits, vegetables, and eggs to the whites getting on the train and one of the heroes of Rosewood, the train conductor Mr. Bryce. Once the train rolls by we come up on Sumner, FL, the white neighborhood in the movie. The railroad tracks separate the 2 towns. It doesnt look as clean as Rosewood does. A boy and his father hunt a boar and carry it out of the woods while the father chastises his son about playing with a colored bo y. The sheriff rides up and asks him if he sees a black man that escaped off the chain gang and tells him to keep a look out for him and not to shoot him. I chose this movie because it was very interesting to me when I first saw it and I never heard of Rosewood, FL before. I thought it was just a movie to show how lynching and massacres were conducted in America. When I saw it in the movies I missed the beginning of it so I didnt know it was based on a true story. When Mrs. Lamarre gave us the movie project, it gave me the opportunity to research on just how accurate and true the story of Rosewood was. In this report I will be telling how true the story really is and, around the start of the 19th century, that lynching and massacres of black towns were normal. The Reality of Rosewood, Lynching, and Massacres Rosewood is based on a true story. It is about how a prosperous black town was burned down to the ground b...

AFRO-005, Section 04 [3 Credit Hours], CRN 10015[1 Essays

AFRO-005, Section 04 [3 Credit Hours], CRN 10015[1 Essays AFRO-005, Section 04 [3 Credit Hours], CRN 10015[1] Introduction to Afro-American Studies I[2], Spring, 2010 Semester Tuesdays/Thursdays, Ernest Everett Just[3] Hall (Biology) Auditorium, 9:40- 11:00 a.m.. Greg E. Carr, Ph.D., J.D., Associate Professor; Office: Founder's Library, Room 318 [202.806.7581, [emailprotected]] Office Hours: Tuesdays, 1-3 p.m.; Thursdays, 5:30-7:30 p.m.; By Appointment This course introduces and teaches students to apply major concepts and methods of the stand-alone academic field, discipline and meta- discipline of Africana Studies[4]. General Course Objectives: Students successfully completing this course[5] will be able to: . Identify and discuss the broad contours and some key specifics of the African intellectual tradition and genealogy, from antiquity to the present; . Utilize vocabulary, comparative and evaluative techniques explicitly associated with the academic field, discipline and meta-discipline of Africana Studies to analyze texts, practices and narratives; and . Relate a working knowledge of the African historical experience as a discrete element of world history, and demonstrate greater acquaintance with and interpretive acuity for institutions and forces shaping Africana life in the period of late modernity [1800 to the present], for the African experience in Latin, Caribbean, and North America and Africa in general and the United States in particular. Interdisciplinary Course Objectives Students successfully completing this course will be able to: . Describe and use basic academic vocabulary, concepts and methods (skills) associated with the academic field, discipline and meta- discipline of Africana Studies in their bi-weekly response essays; . Apply basic academic vocabulary, concepts and methods (skills) associated with other academic fields, including (but not limited to): History, Literature, Art History and Physics and Mathematics in an interdisciplinary fashion in their bi-weekly response essays; . Demonstrate a basic understanding of conceptual approaches common to clusters of academic fields. . Participate in Learning Communities with other faculty and students taking interdisciplinary research courses and integrate themes discussed in bi-weekly response essays and mbongi forms Research Skills Course Objectives Students successfully completing this course will be able to: . Describe and apply basic steps in completing a research paper in the social sciences or humanities; . Evaluate source materials critically and incorporate their evaluation in each bi-weekly response essay; . Identify the steps in creating a research proposal and final research project requiring the demonstration of applied skills in the field and discipline of Africana Studies and at least one other academic field/discipline. Evaluation System[6]: Bi-Weekly Written Response Essays [5]: 20% Every two weeks, you will be required to submit [typed, double- spaced] a three-page response essay. This essay will follow the format of a mini-research paper. Accordingly, it will rely on your notes taken from the previous two week's class readings and classroom discussions. You are required to include no fewer than two (2) citations from your reading assignments and no fewer than two (2) citations from class discussions and/or materials discussed in class. Each review will include the following categories: . Abstract [With Clearly Worded Thesis Statement of 1-2 sentences]: Your abstract should be a one paragraph answer to the framing question for the period. It should tell the reader what to expect from the rest of the paper. For example: Framing question one asks "How do we undertake the study of the African experience?" The first paragraph of your essay should give your clearly worded scholarly opinion on how to answer that question based on your notes from the readings and class discussions. You will spend the rest of the essay persuading the reader of the logic of your interpretation based on the evidence you have found in your textbooks and class notes to support what you have said in this first paragraph. [Many researchers refer to this paragraph as the "abstract" and also use it to summarize their paper. This requires them to compose it last, as a summary of their longer paper]. . Critical Review of Scholarship: You should indicate in several paragraphs what specific sources you will be referring to in your essay, and for what specific points. You will, of course, be referring to the class textbooks, but should also refer to sources introduced in class. This is also the section of the paper where you should indicate how well your textbooks help you to answer the bi-weekly framing question. This last point is critical: This

Names of Common Flowers (Blumen) in German

Names of Common Flowers (Blumen) in German Flowers are an ever-present part of the German landscape. In the middle  of  Lake Constance (Bodensee)  in southwest  Germany, for example, sits Mainau Island, also called the Island of Flowers. Flowers also play a significant role in German traditions and holidays. In the weeks prior to Easter, you will see spring flowers on display alongside Easter trees (ostereierbaum). So, as you study German, familiarize yourself with the names of flowers and related words. Parts of a Flower In the translations in this and the below sections, the name of the flower, or flower-related vocabulary, is listed on the left with the German translation on the right to help you find the term or phrase more easily. Before learning the names of various flowers, take a moment to memorize German words related to the parts of a flower- or  Ã¢â‚¬â€¹blumenbestandteile: Blossom die Blà ¼teBud die KnospeLeaf das BlattSeed der SamenStem der StengelThorn der Stachel Common Flower Names In Germany, several flowers are particularly abundant, including carnations, lilies, and roses, says  FloraQueen. However, many other types of flowers are also common in Germany. Familiarize yourself with flower names so that youll be able to speak knowledgeably about these plants with native speakers. Name of Flower in English German Translation Lily of the valley das Maiglà ¶ckchen Amaryllis die Amaryllis Anemone die Anemone Aster die Aster Baby's Breath das Schleierkraut Begonia die Begonie Blanket Flower die Kokardenblume, die Papageiblume Bleeding Heart das Trnende Herz Carnation die Nelke Columbine die Akelei Cornflower (Bachelor's Button) die Kornblume Crocus der Krokus Daffodil die Narzisse, die Osterglocke Dahlia die Dahlie Daisy das Gnseblà ¼mchen Dandelion der Là ¶wenzahn Echinacea der Sonnenhut,der Scheinsonnenhut Edelweiss das Edelweiß Forget me nots Vergissmeinnicht Galliardia die Gaillardie Geranium die Geranie Gladiolus die Gladiole Goldenrod die Goldrute Heather die Erika, das Heidekraut Hibiscus der Hibiskus, der Eibisch Hyacinth die Hyazinthe Iris die Iris, die Schwertlilie Jasmin der Jasmin, Echter Jasmin Jonquil die Jonquille Lavender der Lavendel Lilac der Flieder Lily die Lilie Marigold die Tagetes, die Ringelblume Orchid die Orchidee Pansy das Stiefmà ¼tterchen Peony die Pfingstrose, die Ponie Petunia die Petunie Poppy der Mohn, die Mohnblume Rose die Rose Snapdragon das Garten Là ¶wenmaul Snowdrop das Schneeglà ¶ckchen Sunflower die Sonnenblume Tulip die Tulpe Violet das Veilchen Zinnia die Zinnie Other Flower-Related Vocabulary As you study the names of common flowers and vocabulary related to flower parts, dont forget to familiarize yourself with flower-related vocabulary. Note that in German,  each noun, pronoun and article has four cases. Therefore, a common noun such as  Blumenstrauß- flower bouquet- may start with a capital letter, even if it does not begin a sentence and even though it would be lowercased in English. To bloom blà ¼henTo water gießenTo wilt   verwelkenFlower bouquet der BlumenstraußFlower shop der BlumenladenFlorist der Florist, der Blumenverkufer Flower Idioms Once youve mastered the names and parts of flowers, impress your native-speaking friends with some well-known flower idioms- blumen redewendungen: To beat around the bush   durch die Blume  sagenTo push up radishes   Die Radieschen von  unten  anschauen/betrachten Though the second phrase is translated literally, in English, this idiom would more normally be translated as pushing up daisies (to be dead). Try out this saying the next time youre watching a mobster movie with your German-speaking friends.

Critical review of Black English by J.L.IXllasd Essay

Critical review of Black English by J.L.IXllasd - Essay Example With some recognition, AAVE (aka Black English) merely amounts to a version of standard English originating in the south from which the black tradition with words is deeply rooted. Paying adequate reverence to the AAVE, Dillard creates an approach that eventually persuades a book’s critic to examine values within a linguistic context in order that the Black English may be perceived as a dialect after ‘rule-governed’ like how analytical linguists would label it by. Being defined as a substandard code implies rejection of the Black English and the author further argues, by transitive property, that such equates rejection of â€Å"a network of cultural loyalties, group outlooks, verbal games, perceptual modes, lore, logic, structure, grammar, music -- the language habitually used to perceive record, remember, transmit, abstract, recall and relate by at least eighty percent of Black Americans.† Through this perspective, one gradually realizes on reading how ric h the textures are and rhythm of words or phrases rendered specifically in the conventional means the Black English is sufficiently expressed or given justice to. The Black English dialect is distinct in the sense that it possesses a characteristic set of rules in language structure, grammatical construction, tonal patterns, as well as wordplay or vocabulary particular to the way of life and ethnicity of the black people. By Creole Hypothesis, this evaluation is based upon the event when the West African immigrants under slavery utilized contact language form of various elements from which learning of Creole emerged among the blacks. What Dillard observes as a ‘system of verbs’ attached to the Creole ancestry of the Black English details how the latter reflects certain attributes that are notably similar with the Plantation English of the Southern Whites. Apparently, the â€Å"Black English† makes a rare creation of placing notice not only for the readers to disc ern but even for the field of communication studies to realize the aesthetic and intellectual worth present in AAVE. Despite complex origins, the diversity of the Black English is by nature one that evokes soulful liberation, love and attachment to preservation of culture, sentimental journey, even music, and peculiar means of demonstrating social attitude, fad, or political struggle. With Dillard’s writings, the facts about â€Å"Black English† are sketched to generate a picture vivid with exuberance of the once was voiceless where acquaintance with the dialect progresses to appreciation and constructive criticism of its syllable contaction, verbal regularization, and characteristic intonation. The substance of â€Å"Black English† as a book manages to stimulate a learner to understand how the English of color may be viewed as an educational tool to govern speech and writing in style which is flexibly unique in application compared to the linguistic fashion wit hin the prevailing standards. As an appeal to establish due acclaim and respect for the Black English, Dillard appears to have splendidly and consistently addressed chief concern

LEAP organization Essay Example | Topics and Well Written Essays - 2000 words

LEAP organization - Essay Example The non-profit organization was separated from its own body by the initiator through the assistance of Becky Moore of the United Way and Pastor Tommy Vallejo. It later on became the leap and got its IRS 501 (c) 3 statuses on 29th April, 2009. In addition, Pastor Harris was also active in opening the Emmanuel Family Life Center for the organization to function (Clarksville Online, 2015). The leap organizations have made strong partnerships with the home, business community, media and organizations helping the youth in the society since it opened its doors. The leap organization expects all middle and high school students to take part in a media contest (Leaporg.net, 2014). The students make multimedia products like videos, posters, websites, games, photo essays, public service statements, and documentaries. These products focus on the importance of institution learning and how to get ready for it. The leap organization build up and reinforce communities of dynamic nationality with values of enlightenment, academic achievement, leadership, and perseverance through hope, faith and love by offering tutoring, mentoring, affordable housing, and various assistance programs (Leaporg.net, 2014). The organization also give educational field trips, counseling, career development, and community service learning opportunities for students’ aged 11 to 18 years at no cost. These are some of the services and products of a leap organization: The youths that willingly register in the organization’s agenda benefit from inventive and amusing leadership forums. The youths gain knowledge and apply necessary skills of leadership, for instance, conflict resolution, team building, goal setting, public speaking, and etiquette. The leap organization provides a project based, hands on learning understanding for the youth during interactive job inclination training (Leaporg,

The Role of Social Media in Managing Customer Relationship Essay

The Role of Social Media in Managing Customer Relationship - Essay Example All strategies at social media are directed by five aspects. These main objectives which the businesses plan to achieve on the social media include becoming popular and visible to the customers, start engaging with the existing and prospect customers, acquiring media attention by engaging with bloggers and journalists, establishing a reputation which promotes word of mouth sales for the business and maximizing the overall sales of the business. All the set objectives are essential to be implemented and they become an essential tool for the business’ social media strategy success. 2.0 THE IMPORTANCE OF SOCIAL MEDIA IN MANAGING CUSTOMER RELATIONSHIP Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. 2.1. SOCIAL MEDIA Social Media is a forum which facilitates interaction of social community and allows the sharing of various contents through different social community based applicat ions. It includes different forms which include blogs, social sites and videos etc (Kim and Ko, 2012). Gaining extensive popularity the business firms and governmental organizations have started using social media as an important communication tool. Social media based marketing requires comparatively less input and it is highly cost effective if managed properly. The claimed immense development of SM can be witnessed from the following statistics (Bosari, 2012): SM is used as a marketing platform by 94% of the businesses which have an organized marketing department. 60% of the marketers constantly devote their time in the development of the SM forum. 85% of businesses which use the SM platform have admitted that... This essay approves that since recent past messages were communicated to the public through press releases, advertisements and press conferences. Over the years, new methods and channels of communication are developed and social media is one of them. Social media is an active channel which is used for maintaining social society. Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. This report makes a conclusion that the social community and advertising on the SM affects the consumers buying behavior. Based on the earlier discussion the customers carefully assess the ratings and reviews which have been given to the products or services this attracts the users and establishes their end buying decisions. The decision of the consumers to buy or not to buy the product is referred to as the purchase decision. From various studies it has been derived that the attitudes and the preferences of the consumers towards the Brand is detrimental to measuring the attitude of the customers. The purchase intention is based on the attitude of the customer which develops with the equity. The implications of this research clearly elaborate the significance of Social Media and its contribution in effectively managing customer relationship. From this report an assessment has been developed about the effect of Social Media on customer service, brand loyalty and purchase intention of the customers. It has been noted that worldwide social media is progressing.

Corporate Governance And Itseffects On Firms Performance Evidences In Dissertation

Corporate Governance And Itseffects On Firms Performance Evidences In Saudi Arabia - Dissertation Example Modern changes in the business environment have made it more frequent for families to own a whole corporate. This has its own benefits but side effects include a lot of problems between the agency, owners, management and shareholders. Conflicts are on the rise and due to this problem trust is more important than ever in the process of financial analysis and its reporting (Klein, 2002). The core issue that corporate governance deals with is the agency problem which serves as a conflict of interest for both managers and owners. This is because of the gap between the ownership and control. In most of the cases the management of shareholders is the duty of managers and the top most managers sometimes exploit their power. There are many corporate governance models some of them are; participative model, behavioural model, finance model, stakeholder model, political model, strategy model and the policy government model. Implementing good corporate governance in firms is designed to give res ults in terms of better firm performance and that can be accomplished by making better and more rational decisions. It has been a common practice among firms to expropriate the control of shareholders in order to receive a smoother stream of earnings. But as a better lubricant to smoothen the friction between the shareholders and managers comes corporate governance. With the placement of good corporate governance, firms are less likely to expropriate as more investors prefer to invest in firms with good corporate governance (Melis, 2004).... †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 2.5.2 Return on Assets (ROA) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 2.5.3 Earnings per Share (EPS) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 2.5.4 Book Value per Share (BV) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 2.6 Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦24 Methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25 3.1 Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..26 Works Cited †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦28 Introduction 1.1 Overview Modern changes in the business environment have made it more frequent for families to own a whole corporate. This has its own benefits but side effects include a lot of problems between the agency, owners, management and shareholders. Conflicts a re on the rise and due to this problem trust is more important than ever in the process of financial analysis and its reporting (Klein, 2002). The core issue that corporate governance deals with is the agency problem which serves as a conflict of interest for both managers and owners. This is because of the gap between the ownership and control. In most of the cases the management of shareholders is the duty of managers and the top most managers sometimes exploit their power. There are many corporate governance models some of them are; participative model, behavioural model, finance model, stakeholder model, political model, strategy model and the policy government model.

The Role of Social Media in Managing Customer Relationship Essay

The Role of Social Media in Managing Customer Relationship - Essay Example All strategies at social media are directed by five aspects. These main objectives which the businesses plan to achieve on the social media include becoming popular and visible to the customers, start engaging with the existing and prospect customers, acquiring media attention by engaging with bloggers and journalists, establishing a reputation which promotes word of mouth sales for the business and maximizing the overall sales of the business. All the set objectives are essential to be implemented and they become an essential tool for the business’ social media strategy success. 2.0 THE IMPORTANCE OF SOCIAL MEDIA IN MANAGING CUSTOMER RELATIONSHIP Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. 2.1. SOCIAL MEDIA Social Media is a forum which facilitates interaction of social community and allows the sharing of various contents through different social community based applicat ions. It includes different forms which include blogs, social sites and videos etc (Kim and Ko, 2012). Gaining extensive popularity the business firms and governmental organizations have started using social media as an important communication tool. Social media based marketing requires comparatively less input and it is highly cost effective if managed properly. The claimed immense development of SM can be witnessed from the following statistics (Bosari, 2012): SM is used as a marketing platform by 94% of the businesses which have an organized marketing department. 60% of the marketers constantly devote their time in the development of the SM forum. 85% of businesses which use the SM platform have admitted that... This essay approves that since recent past messages were communicated to the public through press releases, advertisements and press conferences. Over the years, new methods and channels of communication are developed and social media is one of them. Social media is an active channel which is used for maintaining social society. Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. This report makes a conclusion that the social community and advertising on the SM affects the consumers buying behavior. Based on the earlier discussion the customers carefully assess the ratings and reviews which have been given to the products or services this attracts the users and establishes their end buying decisions. The decision of the consumers to buy or not to buy the product is referred to as the purchase decision. From various studies it has been derived that the attitudes and the preferences of the consumers towards the Brand is detrimental to measuring the attitude of the customers. The purchase intention is based on the attitude of the customer which develops with the equity. The implications of this research clearly elaborate the significance of Social Media and its contribution in effectively managing customer relationship. From this report an assessment has been developed about the effect of Social Media on customer service, brand loyalty and purchase intention of the customers. It has been noted that worldwide social media is progressing.

M4 Differentiated, Learner-Centered Professional Development Essay

M4 Differentiated, Learner-Centered Professional Development - Essay Example There will be a survey that will be carried out at the end of the workshop to evaluate the workshop and to give suggestions for future workshops. There will also be an opportunity within the survey questionnaire for grading certain aspects of the institution in terms of teaching using the Leaning Forward and the Morzanos’ Nine steps. Participants are encouraged to be as honest as possible in their feedback to allow for accurate analysis and note that all the questionnaires shall remain anonymous for the sake of confidentiality. The professional development session will deal with both teachers and students. School administrators by the very nature of their work will also have to collaborate with the teachers and the students in terms of facilitating the means by which feedback is received and analyzed. This is the best practice for making changes and it is the best guide to decision making at all levels whether it is in the classroom or in the boardroom. Data based needs of new teachers can be slightly different from those who have been in the profession in the past because change is dynamic in all fields with the ever-changing work environment, which is influenced by change and technological advances. This has brought differentiation. It is pertinent to note that the teaching profession has many stakeholders with the major two stakeholders being the teacher and the student. The session will be borrowing heavily form Professional developments for professional learning, which is a leader in the area of individual teacher effectiveness. This is an effective and great approach to professional learning, which will translate to better student learning, as it seeks to improve the individual performance of teachers. The entire concept is core to the majority of national edu ­cation systems and their effectiveness, as this type of strategic approach puts singular emphasis on aligning professional development with teacher

Corporate Governance And Itseffects On Firms Performance Evidences In Dissertation

Corporate Governance And Itseffects On Firms Performance Evidences In Saudi Arabia - Dissertation Example Modern changes in the business environment have made it more frequent for families to own a whole corporate. This has its own benefits but side effects include a lot of problems between the agency, owners, management and shareholders. Conflicts are on the rise and due to this problem trust is more important than ever in the process of financial analysis and its reporting (Klein, 2002). The core issue that corporate governance deals with is the agency problem which serves as a conflict of interest for both managers and owners. This is because of the gap between the ownership and control. In most of the cases the management of shareholders is the duty of managers and the top most managers sometimes exploit their power. There are many corporate governance models some of them are; participative model, behavioural model, finance model, stakeholder model, political model, strategy model and the policy government model. Implementing good corporate governance in firms is designed to give res ults in terms of better firm performance and that can be accomplished by making better and more rational decisions. It has been a common practice among firms to expropriate the control of shareholders in order to receive a smoother stream of earnings. But as a better lubricant to smoothen the friction between the shareholders and managers comes corporate governance. With the placement of good corporate governance, firms are less likely to expropriate as more investors prefer to invest in firms with good corporate governance (Melis, 2004).... †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 2.5.2 Return on Assets (ROA) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 2.5.3 Earnings per Share (EPS) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 2.5.4 Book Value per Share (BV) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 2.6 Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦24 Methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25 3.1 Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..26 Works Cited †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦28 Introduction 1.1 Overview Modern changes in the business environment have made it more frequent for families to own a whole corporate. This has its own benefits but side effects include a lot of problems between the agency, owners, management and shareholders. Conflicts a re on the rise and due to this problem trust is more important than ever in the process of financial analysis and its reporting (Klein, 2002). The core issue that corporate governance deals with is the agency problem which serves as a conflict of interest for both managers and owners. This is because of the gap between the ownership and control. In most of the cases the management of shareholders is the duty of managers and the top most managers sometimes exploit their power. There are many corporate governance models some of them are; participative model, behavioural model, finance model, stakeholder model, political model, strategy model and the policy government model.

M4 Differentiated, Learner-Centered Professional Development Essay

M4 Differentiated, Learner-Centered Professional Development - Essay Example There will be a survey that will be carried out at the end of the workshop to evaluate the workshop and to give suggestions for future workshops. There will also be an opportunity within the survey questionnaire for grading certain aspects of the institution in terms of teaching using the Leaning Forward and the Morzanos’ Nine steps. Participants are encouraged to be as honest as possible in their feedback to allow for accurate analysis and note that all the questionnaires shall remain anonymous for the sake of confidentiality. The professional development session will deal with both teachers and students. School administrators by the very nature of their work will also have to collaborate with the teachers and the students in terms of facilitating the means by which feedback is received and analyzed. This is the best practice for making changes and it is the best guide to decision making at all levels whether it is in the classroom or in the boardroom. Data based needs of new teachers can be slightly different from those who have been in the profession in the past because change is dynamic in all fields with the ever-changing work environment, which is influenced by change and technological advances. This has brought differentiation. It is pertinent to note that the teaching profession has many stakeholders with the major two stakeholders being the teacher and the student. The session will be borrowing heavily form Professional developments for professional learning, which is a leader in the area of individual teacher effectiveness. This is an effective and great approach to professional learning, which will translate to better student learning, as it seeks to improve the individual performance of teachers. The entire concept is core to the majority of national edu ­cation systems and their effectiveness, as this type of strategic approach puts singular emphasis on aligning professional development with teacher

A Case Study of Change: Obesity

A Case Study of Change: Obesity Obesity in primary care has become an increasingly common problem. Like any other medical condition overweight and obese patients should have access to appropriate treatment and care using a delicate, understanding and non-judgemental approach. Weight loss in primary care is of interest for the purposes of improving a persons quality of life. During the study the author will explore the prevalence of obesity using the geographical trust region with a population of 158,000 (Office of National Statistics (ONS) 2007) in comparison with the town centre based practice where the author works as a trainee nurse practitioner. The practice has a mixed socioeconomic, predominately (95.53%) White British population of 15, 186 (Annual Public Health Report 2008). Local authority with in which the author works has been ranked as 49th most deprived out of the 354 local authorities in England in 2007 in the Index of Multiple Deprivation 2007 (IMD 2007). Although obesity is increasing at the same rat e in all social classes, the prevalence of obesity is higher in lower socio-economic groups, particularly in women (Henderson and Gregory 2002). The National Institute for Health and Clinical Excellence (NICE) developed guidelines on identifying and treating obesity in 2006 following on from the Scottish Intercollegiate Guidelines Network (SIGN 1996), this in turn along with Primary care service Framework 2007 has lead to Health Care Professionals looking at ways to gain the background knowledge, provide and implement a service to deliver integrated obesity management enabling patients to change their eating and activity habits and motivate obese individuals to lose weight, maintain weight lose and increase fitness in accordance with the White paper (2004). It is also thought that additional training in behavioural counselling maybe vital when assessing a patients readiness to accept change (Drummond 2000). Individuals who are not emotionally ready to tackle the issue of lifestyle changes are more likely to fail. Dealing with obesity in the practice setting can be achieved by setting up specific lifestyle clinics dedicated to offering support and advice to patients who wish to lose weight or maintain a healthier lifestyle looking specifically at behaviour change. This clinic can run alongside or in conjunction with existing chronic disease and routine Health check clinics with self referral or healthcare professional referal. By helping the patient look at how unhealthy behaviours can be an element of their lifestyle and daily choices (see table 1) it is possible to suggest ways in which to change in a mutually agreed plan of care. Awareness and knowledge of what change is required and why, are fundamental first steps in enabling change to occur. Motivation is an essential part of nearly everything we do. Regular reviews can provide motivation and change behaviour through incentives and penalties. Personal factors, such as individuals self motivation, drive and desire to improve their appearance and health are also important. Target and objectives can influence how much people want to change but their priorities and commitments may also obstruct their ability to change. Change to clinical practice can only be successful if the reasons for introducing the change are clear, compatible with current practice and ideas and the process is planned carefully in advance (Davis1999). Change theories share common factors. To ascertain behavioural change, according to these theories, patients need the desire to make a change, have the ability to make the change, believe that they will have a better quality of life if they make the change, believe that the change is right for them, and discover how and when to make changes. Obesity management needs an integrated approach involving a multi-disciplinary team of Healthcare Professionals. General Practice is an ideal starting point to influence and initiate management strategies. Healthcare professionals need better training and access to management programmes that include dietary advice, physical activity and behavioural change if they are to initiate the policy effectively. For the programme to succeed the patient needs to be the central component. Obesity does not lend itself to the classical medical model where the condition is diagnosed, treatment prescribed and then the professional responsible for the outcome. It is ultimately the patient who is in control over their decision to proceed and succeed. Weight lose/maintenance is not easy for obese/overweight patients, many of whom have already tried and failed in controlling their weight. It is the role of the primary care team to support and encourage weight management and lifestyle change. In an attem pt to achieve these changes in behaviour management are vital. Eating and physical activity are human behaviours which can be modified even though they are predisposed by a complicated set of factors. If in practice the overweight/obese patient was identified and advised of the fact, they simply wouldnt care. Consultation with the patient and establishing if they recognise they have a weight problem using a sensitive and respectful manner is the first essential step to change. It is then possible to produce a plan of action involving providing information and eliciting the patients views about their weight as well as details about their weight history and any previous attempts at weight loss. The early stages of consultation are about building a rapport with the patient through active listening. Communications skills are essential to implement a behavioural approach effectively (NICE 2007). Professionals should also have the ability to express consideration, build self-belief and provide clear, structured and relevant information. Raising the issue of lifestyle changes can be extremely difficult to talk about as the patient may feel uncomfortable and they may feel responsible. This could have a negative effect on the patient-professional relationship (Drummond 2000). As a professional it can be maintained that we have a duty of care to discuss the importance of a behavioural approach in managing obesity and its practical application in helping overweight patients achieve and maintain behavioural changes. Pearson 2003 suggests that ‘linking weight to a current health concern is often an appropriate way to introduce weight management issues. Advice should be individualised to condition and patient. By providing the patient with the appropriate information to help them make informed decisions about their health behaviour is part of the professional role. By individualising programmes to assist/support patients in changing their lifestyle for good can give them the incentive to lose some weight or prevent further weight gain. There is always the risk at this point that the patient will abandon the change process altogether. Behaviour change theory examines the difference between models of behaviour and theories of change (Darnton 2008). Models of behaviour identify us with specific behaviours, by pointing out the underlying factors which influence them. By contrast, theories of change illustrate behaviour change over time. The theories are complementary to each other; understanding both is essential in order to improve successful advances in behaviour change. Numerous models can be incorporated together to assist in understanding the reasons for our behaviour and how they interrelate but also help us work out the relationships between the reasons to allow us to envisage the behavioural outcomes. Tim Jackson writes ‘models reveal factors where policy can work (Jackson 2005). Models essentially recommend a feature menu for policy makers to choose from making no one model the perfect model but giving the policy maker choice and flexibility to use several different models. Social-psychologist Kurt Lewins Change Theory (1951) involves group work to change habitual behaviours, using an unfreezing, restructure, refreezing guide in which habitual behaviours (attitudes, values and behaviours) are studied by the group and reorganised, before being reintegrated back into everyday routines (Coghlan and Brannick, 2003; Coghlan and Claus, 2005; Lewin, 1951). Lewins work on change has provided the basis for many later advances in change theories (Lewin 1951). Lewins change theory will be the basic model for the proposed change in practice. Lewins early research entailed changing the patterns of diet in America and is therefore particularly relevant to issues, such as obesity, that we face today. Lewin concluded ‘that we are likely to modify our own behaviour when we participate in problem analysis and solution and more likely to carry out decisions we helped to make (Lewin 1951). Unfreezing is a reflective process that involves unlearning without removing own uniqueness and difficult relearning and restructuring of thoughts, awareness, beliefs and way of thinking. In the planning process of change this critical starting point for change can be overlooked. Three pre-conditions simultaneously need to be satisfied for current patterns of behaviour to unfreeze. Firstly ‘disconfirming information which involves disproving a theory. Secondly Lewin (1951) suggested creating ‘guilt or survival anxiety, getting patients to accept behaviour is incorrect but this destructs self-esteem and identity. The third pre-condition was that disconfirming information could also create what he termed ‘learning anxiety. This creates a sense of weakness, a feeling that change cant be initiated due to being unable to learn quickly enough to enable a move into a new situation and adapting inadequately often looks more acceptable than risking failure in the learning pr ocess. Overcoming learning anxiety is probably the hardest and most critical element in unfreezing. Unfreezing is the most significant and complicated part of any change process, and also the most difficult to achieve as self-esteem and identity securely control people. Yet achieving this is not the end but a gateway to the next level Lewins (1951) next stage, ‘restructuring, also had three elements beginning with reorganising thinking. He called this ‘cognitive redefinition and it is at the heart of much of todays ‘systemic thinking (Senge 1990). Albert Einstein quoted ‘the significant problems we have cannot be solved at the same level of thinking with which we created them. It is therefore essential to meet and communicate with others to look at the same problem in different ways. Lewin (1951) then suggested ‘managed learning. ‘Imitation or identification is the simplest way of learning in this situation. Learning by copying those we respect and trust. This process is very evident today in standard setting and peer-based learning. Lewin (1951) suggested learning in this way to be shallow and superficial; seen as an easy alternative in a difficult situation as it is a case of doing what has been advised without really understanding the implications of why it is being done. Kurt Lewin (1951) therefore favoured a different means of learning that he called ‘scanning. This meant seeking alternative sources of information including reading, travel and conversation with people from different backgrounds in order to obtain an accurate understanding of your own situation and adapt accordingly. The problem he saw with peer approaches was that if nobody had research a subject in detail data was incomplete. And if the new behaviour isnt correct for the behaviour and understanding of the learner then it becomes ‘disconfirming. The final element of Lewins model (1951) is ‘refreezing: making things stick. What he found was that working with ‘gatekeepers, collectively, through ‘scanning rather than ‘identification creates change that sticks and becomes eventually refrozen into the new norm. Lewin offers a basis for change within an ever changing environment. Health Belief Model Janz and Becker 1984 was influenced by Kurt Lewins theories (1951) which state that perceptions of reality, rather than objective reality, influence behaviour. For an obese patient to perceive the effects their weight has on their lifestyle they need to be able to admit they have a weight problem. The stages of change model Prochaska and Diclemente 1984 describes change as a process, broken down into a series of stages through which individuals progress, dependent on the degree of interest in the desired outcome of the individual. The concept of change is that the patient considers the consequences of actions for changing behaviour, what their desired outcome is and which results in a contract to make change. Changing habits happens gradually and often people will need to go through stages of the cycle many times before they achieve lasting change. Gottlieb 2004 suggested that the stages of change model conceived that everyone is on a journey of change, beginning with limited knowledge and progressing through numerous stages to achieve change. ‘Societal models are also important to those developing policies and change as often it is necessary to work on the background factors limiting behavioural options directly. Enabling change is not just about changing a persons perception of these material factors (e.g. cost). The Main Determinants of Health model (Dahlgren and Whitehead 1991) needs to be incorporated into obesity management and is a good ‘Societal model. The model shows the individuals behaviour as one element, beneath four other ‘tiers of influencing factors including social and economic factors, cultural factors, environmental factors and also the services that are available locally. Since Lewins field theory (1951), theoretical approaches to change have recommended developing theory through practice. Piloting and evaluation, followed by figuring learning back in, are the final stages in a process of intervention development which can be characterised as learning through doing. Guidance on policy development needs to be clear; however, it must also be flexible to different frameworks. Evaluation of any policy is undoubtedly important. Obesity as we have seen is measured in many different ways. Evaluations should measure change in the intended behaviour among the consultation group, as well as the effect on the key influencing factors. Process evaluation concentrates on how a program is put into practice rather than the outcome. It asks how services are delivered, differences between the intended population and the population served, how programmes are accessed and managed. It aims to provide an explanation of how or why proposed outcomes of the project were (or were not) met. Information from process evaluations can be used to decide future action, looking at whether a program should be abandon and a new plan of action devised , revise the current program (or components of it) to improve delivery, or how best to deliver it. This type of evaluation may also provide understanding about a programmes cultural, socio-political, legal and economic contexts that affect i mplementation Impact evaluation measures overall achievements; it is interested with the direct result of a program when it is finished. It should include a way of measuring unintended effects of a program, as well as the individuals targeted by the programme. Outcome Evaluation measures program goals and is concerned with longer term benefits of the program among the targeted population, and by how much. Monitoring of outcome is useful and necessary to determine whether outcomes were achieved within a specified timescale (Health Promotion, 2002), whereas evaluation attributes the changes observed to the intervention tested The models and theories used to underpin the intervention may then be reassessed in the framework of the target behaviour, and understanding of the behaviour itself assist in progression to the closing phase of the cycle in which learning from the evaluation is fed back into the policy process. As part of the evaluation process, the appropriateness of the behavioural models used in the intervention should be assessed. Evaluation findings should update the development of the intervention itself and future interventions in similar policy areas. Audit is a technique that can be used to monitor then maintain or improve the quality of care and services provided. It is the method used ‘to assess, evaluate and improve the care of patients in a systematic way, to enhance their health and quality of life (Irvine 1991) Structural audits are undertaken in relation to what resources there are available, suitability and access to the clinics, access to continued support either 1:1, self-help, buddying up with others, web based support or group and also the staff available to run the clinic looking at skill mix. Process audits focus on what was done to a patient, where clinical protocols and guidelines followed and did they work in practice. The audit may look at how an individual or the team operate, looking at waiting times from referral, patient recall for review, management plans, record keeping, communication between the patient and staff. Outcome audits relate to the impact of the team or services provided on the patient. This could be achieved through patient satisfaction questionnaires provided at the start of the intervention, part way through and on reaching target. Has there been an impact on their lifestyle and if so was this a positive experience or has it had a negative effect on their lives. Clinical audit gives valuable insight into how effective a service is being provided by systematically collecting and analysing data on current practice. This allows the lifestyle team to become involved in assessing the effectiveness of their interventions. Clinical audit can help identify areas of behaviour and management which meet required standards, identify area which could be improved, promote changes in problem areas, improve quality of patient care, develop Healthcare Professional skills, give direction for the most effective use of resources and evaluating how successfully changes have been implemented. Audit is also an important part of clinical governance, there to encourage the continual monitoring and improvement of healthcare services. When designing an audit many factors need to be considered (see table 2) A fixed date of 6 months would be agreed from the start for the collection of data and interpretation of the results initially but then audit would continue as long as needed to provide information to continue improving the service. Cost effectiveness also needs to be evaluated. Cost-effective analysis compares the cost-benefit ratio for one intervention against an alternative intervention. Benefits maybe expressed as patient-orientated health outcomes such as quality of life. The economic impact of lifestyle change maybe assessed in terms of direct costs, indirect costs and intangible costs. Direct costs arise from the use of health care resources and if the direct cost of providing treatment is lower than the direct cost of illness, the treatment is cost-saving for the health care system. Indirect costs look at the cost of illness to the economy. The broader costs to society and the economy from weight problems already cost the wider economy in the region of  £16 billion, and is set to rise to  £50 billion per year by 2050 if left unchecked (Department of Health 2009). Intangible costs are monetary values attached to the physical or psychological effects of illness, such as joint and back pain, breathlessness, varicose veins and gallbladder problems. Obesity is estimated to cost the National Health Service approximately  £4.2 billion (Department of Health 2009). Simple activities like getting around can be problematic for an obese individual (Drummond 2000). Quality of life for an obese person is thought to be less than optimal and this can lead to psychological problems. Intangible costs of illness maybe compared with the intangible costs of treatment, such as surgery.